Top Tips for Success in emarketing

• Start with a digital marketing strategy - work out the frequency, content and more importantly, the reason why people would sign up and read your newsletters or eshots.
  
• Encourage subscriptions to your newsletter by offering exclusive information or offers.
  
• Always use the same "from" address to develop recognition, add credibility and strengthen the relationship.
  
• Create a well written "subject" line, and gain more opens for you eshot. Make your subject line of interest to most, if not all of your recipients.
  
• HTML - be aware that some of the recipients may not receive HTML emails as standard, so always create and send a text version simultaneously.
  
• Make your content interesting - special offers, shared information, new market information and entertainment (where appropriate ) work well.
• Link back to your website by creating landing pages, and linked pages with additional information.
• Stay legal - always offer the recipient the option of "unsubscibing" and if in doubt review the Privacy and Electronic Communications (EC Directive) Regulations 2003.
• Measure the success of each blast, and analyse the responses to the variety of information sent - use this data to tailor future campaigns and add to your digital marketing strategy.
• Always run a test send prior to the email send and check for mistakes.
• Email marketing allows you to react faster to any last minute offers and to allow your team to concentrate on other key activities.

For more information please contact us, we will be happy to demonstrate the benefits.